Even if DDI introduced a safe medical solution in a conservative field, we had the opportunity to think out of the box. We created stencils, using cardboard boxes, placing pills in different colors in order to achieve the perfect composition. Finally, we used a unique photo shooting on white board without any reflection from the pills. San’s studio finalized the brand guideline with vector icons, a new color palette and updated typography. Based on the new brand, we created all types of digital products and printed material for a large spectrum of use cases.