22 CAL – COLA PRESENTATION

Schweppes

WHY?

POURQUOI?

Because Schweppes needed a presentation designed for the launch of a new soft drink.

WHAT?

QUOI?

A PR party for the first introduction of 22 Cal-Cola to the media.

HOW?

COMMENT?

By creating a clean and elegant Flash presentation.

How it all started?

Comment tout a débuté?

RC Cola is a new surprising low calory soft drink created by Jafora Tavon, a leading company in the Israeli soft drink market. We previously worked with Jafora on several of their products. This time, they contacted us to create a Flash presentation in order to reveal “22 Cola”- a new soft drink containing 22 calories.

And What We Got

Et voila le resultat

swipe

schweppes-22-4

schweppes-22-3

schweppes-22-2

schweppes-22-1

22 Cola has been tested many times and defeated all diet drinks containing artificial sweeteners. Its manufacture has been kept as a military secret, as well as our work on it, until this presentation. Only the people working directly on it were informed about it.

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