22 CAL – COLA PRESENTATION

Schweppes

WHY?

POURQUOI?

Because Schweppes needed a presentation designed for the launch of a new soft drink.

WHAT?

QUOI?

A PR party for the first introduction of 22 Cal-Cola to the media.

HOW?

COMMENT?

By creating a clean and elegant Flash presentation.
 

How it all started?

Comment tout a débuté?

RC Cola is a new surprising low calory soft drink created by Jafora Tavon, a leading company in the Israeli soft drink market. We previously worked with Jafora on several of their products. This time, they contacted us to create a Flash presentation in order to reveal “22 Cola”- a new soft drink containing 22 calories.

And What We Got

Et voila le resultat

swipe

22 Cola has been tested many times and defeated all diet drinks containing artificial sweeteners. Its manufacture has been kept as a military secret, as well as our work on it, until this presentation. Only the people working directly on it were informed about it.